IN OTHER WORDS
We gave teens the facts they needed about underage marijuana use in Year One of our High Costs campaign for City of Denver. Now we wanted to contextualize those figures in a visually compelling what that would make teens curiouser and curiouser about how weed might affect their future.
With the help of Friends of Mine, we took it as far down the rabbit hole as possible. Ad Week vibed on it. It was big fun working in CGI, and we got to create a pretty cool website and social assets to boot.
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