LIFT THE LABEL
Tasked with dispelling the many stigmas around opioid addiction, we introduced Lift The Label, a Colorado Office of Behavioral Health campaign urging Coloradans to remove damaging labels that prevent those with opioid addiction from seeking effective treatment. We used prescription pill bottle labels to illustrate how stigmatizing opioid addiction can perpetuate inaction and indifference, especially in those who might otherwise be in a position to help someone get treatment.
STORIES
