ROAM with Rice
You could say this campaign rides like a dream in more ways than one.
It’s certainly the only work that I can strap into on a knee-deep powder day and never touch bottom. It also took me from sitting on a ski chair and talking about Travis Rice’s latest aerial exploits to sitting on a stool in his kitchen, sipping sake while snowboarding’s GOAT made us dinner.
A Jackson Hole native, Travis was a wonderful spokesman for Wyoming’s winter tourism campaign. Working with him, Teton-based designer Tim Tomkinson and Lib Technologies, we created a limited edition of custom Wyoming-themed boards. We then used Rice’s massive social following to generate entries for a Winter in Wyoming sweepstakes: forty winners were awarded the board of their choice, while one lucky entrant received an all-expense paid trip to Jackson to ride with the man himself.
Naturally, I needed a complete run of the boards for my own portfolio. They play well on big blower days.
VIDEO
THE BOARDS
(L to R) T. Roosevelt Snowgrazer, Bisonic Boom, Postcard
THE CONTEST
THE WINNERS
